Grimm & Co opens its doors in Rotherham


Last week saw the opening of Grimm & Co – a new writing and mentoring space fronted by a fairytale-like apothecary’s shop, in Rotherham.

Stocking goods such as Extract of Genius, Middle-Aged Vitriol and Tinned Beard, it’s a feast for the eyes.

As part of the creative process, the design agency behind Grimm & Co – Side by Side – developed an imaginary founder, ‘Graham Grimm’, in conjunction with League of Gentleman writer Jeremy Dyson.

We were excited to see what Side by Side had done at Grimm & Co, as it combines two of our key areas of design expertise – retail and charity. We like the design’s nod to the fairytale genre, Victoriana and even Harry Potter.

Grimm & Co anticipates that it’ll enable 1,300 young people to participate in writing classes during its first year of operation, through its various activities such as workshops and school writing programmes.

The concept was inspired by the Ministry of Stories, the East London children’s learning centre, (literally) behind Hoxton Street Monster Supplies – “purveyors of quality goods for monsters”.

We wish Grimm & Co the best of luck in inspiring the young people of Rotherham.

And in other news … we’re now working with Brighton’s Little Green Pig educational charity, which aspires to open its own version of Hoxton Street Monster Supplies / Grimm & Co one day.

Image credits: Helena Fletcher


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Image credit: Helena Fletcher

Image credit: Helena Fletcher

Image credit: Helena Fletcher

Image credit: Helena Fletcher

Image credit: Helena Fletcher

Image credit: Helena Fletcher

Image credit: Helena Fletcher

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