During a recent client visit to Seoul, our MD, Tony, kept his eyes peeled for environmental graphics and wayfinding inspiration. Here’s what he found:
Photos 1 -4: At first glance, the graphics on these pillars in the hip fashion store, Aland, look like they might be exposed layers from the store’s previous incarnations, but on further inspection, they are actually playful and effective navigation graphics that form part of a wider, impressively edgy store language. We like.
Photos 5 & 6: With these large C-shaped navigation beacons, it’s hard to get lost around the huge Coex shopping mall in Seoul.
Photos 7 & 8: The Jeju Tea shop in UP Square Korea. Fine minimal cakes coupled with a fine minimal floor. Great shop all round.
Photo 9: We’re pretty sure you can eat your dinner off the underground car park floors in Seoul – and your tyres screech going around corners too! It’s almost like you’re in a movie… But with our work hats on, they’re also a master stroke in wayfinding.