Sherlock in Seoul (Part Deux)


During a recent client visit to Seoul, our MD, Tony, kept his eyes peeled for environmental graphics and wayfinding inspiration. Here’s what he found:

Photos 1 -4: At first glance, the graphics on these pillars in the hip fashion store, Aland, look like they might be exposed layers from the store’s previous incarnations, but on further inspection, they are actually playful and effective navigation graphics that form part of a wider, impressively edgy store language. We like.

Photos 5 & 6: With these large C-shaped navigation beacons, it’s hard to get lost around the huge Coex shopping mall in Seoul.

Photos 7 & 8: The Jeju Tea shop in UP Square Korea. Fine minimal cakes coupled with a fine minimal floor. Great shop all round.

Photo 9: We’re pretty sure you can eat your dinner off the underground car park floors in Seoul – and your tyres screech going around corners too! It’s almost like you’re in a movie… But with our work hats on, they’re also a master stroke in wayfinding.

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  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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