Local heroes

Sherlock News

We have been busy designing the in-store comms and graphics for the Southern Co-operative’s new Isle of Wight store, designed by Brighton based creative agency CDW & Partners.

CDW Creative Director, Ralph Scott, asked us to help create a design that added an element of real retail theatre, focused on fresh local ‘hero’ products and accommodated increased ranges and better services.

Whilst still sitting comfortably within the overarching Co-operative branding, the store emphasises the provenance of its products and communicates a ‘local flavours’ campaign to highlight these.

See more from CDW.

Share Insight

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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