Local heroes
Sherlock News
We have been busy designing the in-store comms and graphics for the Southern Co-operative’s new Isle of Wight store, designed by Brighton based creative agency CDW & Partners.
CDW Creative Director, Ralph Scott, asked us to help create a design that added an element of real retail theatre, focused on fresh local ‘hero’ products and accommodated increased ranges and better services.
Whilst still sitting comfortably within the overarching Co-operative branding, the store emphasises the provenance of its products and communicates a ‘local flavours’ campaign to highlight these.
