COVID-19: 10 future food scenarios – a report by SHERLOCK


COVID-19 has sent a tremor through society. Our lives have been turned upside-down, as have our existing behaviours. Currently, this is having a huge impact on our food and drink buying, eating and socialising habits. But, lockdown won’t last forever, and it will soon be time to face the ‘new normal’. But what does that mean? What it probably doesn’t mean is that everything will go back to exactly the way it was before.

As a creative agency specialising in food & drink, we wanted to look at what might lie ahead. So, we’ve observed, researched, discussed and applied our experience in food & drink to piece together 10 longer term impacts that COVID-19 could potentially have on the food and drink industry.

These aren’t predictions as such (although we believe they’re all variously possible), rather a list of potential outcomes flowing from the consequences of the COVID-19 pandemic.

We hope you enjoy reading it and we’d be delighted to receive any feedback that you have.

You can download a pdf of the full report here:
Sherlock Food Trends_2020_01

If you wish to discuss the report in more detail, please contact our Strategy Director, Rich Ford (

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  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

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  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

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  • Nick Cooper, Founding Director of Crunchy Critters

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  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

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