Food To Go: Now Now


South African retailer, Woolworths, has recently opened up a food-to-go format called Now Now. It allows customers to pre-order and pre-pay for food via the free-to-download Now Now app, and specify a time to collect it from the store. Customers can still order from the counter, too.

We’re really interested in the new format which is a great example of a retailer, which isn’t a food-to-go specialist, being really innovative in the food-to-go space.

From a UK retailing perspective, we’ll be watching its development closely. Formats, by tried by grocery retailers, that solely or heavily focus on food-to-go have previously been tried by Sainsbury’s (Fresh Kitchen) and Tesco (its Philpot Lane Express store encompassing Fred’s Food Construction and Villiers Street encompassing Burrito Kitchen) but have since closed. The only large grocery retailer here who we’re aware of that is currently doing standalone food-to-go in the UK (not as part of a wider grocery offer) is M&S with its M&S Food To Go format.

Woolworths is planning to roll the concept out across South Africa. It serves breakfast, lunch and coffee. Examples of its food offer include bircher muesli, juice shots and bacon sandwiches.


Share Insight

Image credit: Woolworths

Image credit: Woolworths

Image credit: Woolworths

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter