How to sell wine (like the Italians)

Inspiration

Our senior designer, Becky, recently went on a trip to San Gimignano, in Tuscany, Italy. Despite being on holiday, this young pleasure-seeker had a recent BWS brief at the forefront of her mind and found time to snap a few photos as inspiration.

We like the way in which the wooden crates bearing the wine brands are used to advertise and merchandise the wine on sale. It lends old world authenticity to the sales process and makes for an honest material palette.

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