How to sell wine (like the Italians)


Our senior designer, Becky, recently went on a trip to San Gimignano, in Tuscany, Italy. Despite being on holiday, this young pleasure-seeker had a recent BWS brief at the forefront of her mind and found time to snap a few photos as inspiration.

We like the way in which the wooden crates bearing the wine brands are used to advertise and merchandise the wine on sale. It lends old world authenticity to the sales process and makes for an honest material palette.

Share Insight

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

Subscribe today to receive our newsletter