Sherlock in Seoul


Some of our team recently hit the streets and shops of Seoul, in search of inspiration. Here are a few highlights from what they found…

(1) These colourful model faces make for a great wall feature in a department store. Whilst they are for sale, they also provide a functional pause point for shoppers as they approach the exit – ensuring they have a strong visual reference point of the store logged in their minds.

(2) The integration of digital technology with the retail experience appears to be streets ahead of the UK in Seoul. The exterior of this Louise Vuitton shop in Seoul is a digital masterpiece, hosting animations with a seasonal theme, such as falling autumn leaves.

(3) A coffee shop is almost the last thing you’d have expected this to be but that’s what it is. At first, Coffee In The Farm seems surreal, but when you think about it a little more, it starts to make sense. The steely counter reminds us of stove-top coffeemakers whilst the earthy floor forges a connection with where the coffee beans came from: the earth.

(4) Against the backdrop of growing obesity, we love the subtle use of signage in this office block to educate and encourage people in the science of calorie-burning.


Share Insight





  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter