Sherlock in Seoul
Inspiration
Some of our team recently hit the streets and shops of Seoul, in search of inspiration. Here are a few highlights from what they found…
(1) These colourful model faces make for a great wall feature in a department store. Whilst they are for sale, they also provide a functional pause point for shoppers as they approach the exit – ensuring they have a strong visual reference point of the store logged in their minds.
(2) The integration of digital technology with the retail experience appears to be streets ahead of the UK in Seoul. The exterior of this Louise Vuitton shop in Seoul is a digital masterpiece, hosting animations with a seasonal theme, such as falling autumn leaves.
(3) A coffee shop is almost the last thing you’d have expected this to be but that’s what it is. At first, Coffee In The Farm seems surreal, but when you think about it a little more, it starts to make sense. The steely counter reminds us of stove-top coffeemakers whilst the earthy floor forges a connection with where the coffee beans came from: the earth.
(4) Against the backdrop of growing obesity, we love the subtle use of signage in this office block to educate and encourage people in the science of calorie-burning.
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