Sherlock in Seoul


Some of our team recently hit the streets and shops of Seoul, in search of inspiration. Here are a few highlights from what they found…

(1) These colourful model faces make for a great wall feature in a department store. Whilst they are for sale, they also provide a functional pause point for shoppers as they approach the exit – ensuring they have a strong visual reference point of the store logged in their minds.

(2) The integration of digital technology with the retail experience appears to be streets ahead of the UK in Seoul. The exterior of this Louise Vuitton shop in Seoul is a digital masterpiece, hosting animations with a seasonal theme, such as falling autumn leaves.

(3) A coffee shop is almost the last thing you’d have expected this to be but that’s what it is. At first, Coffee In The Farm seems surreal, but when you think about it a little more, it starts to make sense. The steely counter reminds us of stove-top coffeemakers whilst the earthy floor forges a connection with where the coffee beans came from: the earth.

(4) Against the backdrop of growing obesity, we love the subtle use of signage in this office block to educate and encourage people in the science of calorie-burning.


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  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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