Sherlock in Amsterdam


Last week, we headed over to Amsterdam for the day to get some inspiration.

Loods 5 – a warehouse store filled with a huge array of beautifully designed furniture and homewares – caught our eye.

IKEA meets Heal’s, even the Loods 5 sign itself grabs the attention, echoing a real life Airfix model kit. However, it was the space itself that most impressed us, by employing a ‘simple is best’ philosophy.

The raw feel of the building provides an antidote to the more typical type of furniture showroom where the design is so often forgotten. Meanwhile, the pared-down nature of the space allows the objects inside to speak for themselves, making them more accessible.


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  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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