Unken Dunken: A studio collaboration

Sherlock News

We’re chuffed to spill the beans on a creative collaboration between two of our studio staff.

Rich’s way with words and Joel’s flare for illustration have resulted in: ‘Unken Dunken Makes Pancakes’ – a children’s picture book for young kids. In their own words


I enjoy playing with words so it was fun, refreshing – and challenging – to write for a completely different audience. It’s been a lifelong ambition to write a children’s book and I’m thrilled to have finally done it.

Having worked with Joel for several years, it was a real pleasure to team up on this project and to push ourselves in a different direction.


“It’s been an exciting journey creating these illustrations and seeing them develop through so many stages. It’s been a childhood goal of mine to eventually illustrate a book, whatever form that would take. Luckily for me and my younger self, Rich approached me with this amazing opportunity and it allowed me to pour my passion for illustration into something that benefits a new younger audience.”


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  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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