We were asked by the brand team at Tesco to develop a look & feel for Valentine’s Day 2019 and to produce a set of accompanying guidelines setting out the basic Valentine’s Day 2019 brand elements, such as colour palette, photography, typeface and texture, to inspire and visually align all channels.
What we delivered
Working closely with the Tesco brand team, we were tasked with injecting some energy into Valentine’s Day but at the same time, ensuring the creative remained true to the master brand. We did this by championing the master brand font, but exploring ways to make it more relevant to the season, for example, by introducing a paper craft type treatment and seasonal heart type element.
What the client said
“Working closely with Sherlock, we developed Valentine’s Day guidelines in order to demonstrate how customers celebrate the event. We thoroughly enjoyed the creative process with the team, designing customer focussed principles to inspire customers. We reached the overall objective to achieve a strong and celebratory Valentine’s Day look and feel through a set of expressive design elements.” Lauren Wyndham, Head of Brand Expression