A story of navigation

Discover Children’s Story Centre

The client

Discover Children’s Story Centre is the UK’s first hands-on creative literacy centre for children aged 0-11 years and their families, carers and teachers.

The brief

Discover shut the doors to its story centre in April 2016, to refurbish, and we helped the team to reimagine the visitor experience by redesigning the internal wayfinding.

Project requirements

The centre is a feast for the senses and a mish mash of different spaces and exhibitions. It was our job to bring clarity to the customer journey and to make it easy for parents, carers and teachers to navigate their way around with eager and excited children in tow.

What we delivered

The metallic colour palette used for the signage is inspired by Hootah – Discover’s mascot – after it was reimagined by illustrator Jim Field along a steam punk theme, using recycled materials.

The navigation system comprises a combination of large gold-coloured panels and fret-cut letters. We applied a navigation hierachy by using a range of depths for the 3D type.

The most important consideration was to ensure the positioning and volume of signs was not going to overload visitors with information. Instead, it had to help visitors navigate the space with ease.

What the client says

“Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.” – Karla Barnacle-Best, Chief Executive of Discover.

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