A new show for a new era in drinks
William Reed Business Media
The client
William Reed Business Media (WRBM) is a leading B2B publisher, insight and events company.
The brief
We were asked to create the visual identity for a new low and non-alcoholic beverages brand called Low 2 No Bev, which would launch as a brand new trade show in 2020.
What we delivered
Inspired by the shape of a label typically found on beverages, we created a rectangular logo, providing a neat holding device which can also act as a stamp.
To really bring to life what is quite a simple identity, we chose a vibrant colour palette supported by modern, edgy photography. This supported WRBM’s ambition for the show to be an entirely new type of event, speaking to the innovative, vibrant low and non-alcoholic drinks brands entering the market.
After developing the initial identity, we helped to develop a launch package including exhibitor sales brochure, floor plan, internal show presentation and press release.
What the client said
“We were looking for a design agency who really ‘got’ food & drink and were on top of the prevailing market trends. Sherlock absolutely met that requirement and really brought the brief to life. They were flexible, great to work with, and the result more than met our expectations.” Dan Dixon, Sales Director, Exhibitions, William Reed Business Media
