A new show for a new era in drinks

William Reed Business Media

The client

William Reed Business Media (WRBM) is a leading B2B publisher, insight and events company.

The brief

We were asked to create the visual identity for a new low and non-alcoholic beverages brand called Low 2 No Bev, which would launch as a brand new trade show in 2020.

What we delivered

Inspired by the shape of a label typically found on beverages, we created a rectangular logo, providing a neat holding device which can also act as a stamp.

To really bring to life what is quite a simple identity, we chose a vibrant colour palette supported by modern, edgy photography. This supported WRBM’s ambition for the show to be an entirely new type of event, speaking to the innovative, vibrant low and non-alcoholic drinks brands entering the market.

After developing the initial identity, we helped to develop a launch package including exhibitor sales brochure, floor plan, internal show presentation and press release.

What the client said

“We were looking for a design agency who really ‘got’ food & drink and were on top of the prevailing market trends. Sherlock absolutely met that requirement and really brought the brief to life. They were flexible, great to work with, and the result more than met our expectations.” Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

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  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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