Little Green Pig (LGP) is an education and mentoring charity based in Brighton and Hove, offering free creative writing workshops to children and young people, aged seven to 18.
LGP asked Sherlock to help create its first pop-up creative space, to be open for one week only in August/ September 2016. The pop-up was the charity’s first, so it was important that it looked professional, on-brand and on-message to all of the charity’s stakeholders, but especially to trustees and potential donors.
The pop-up was run in conjunction with blogline, Selfish Mother.
The ground floor needed to shout about LGP’s work, without overwhelming visitors with information. It also needed to be multi-purpose: a place for passers-by to get a snapshot of who LGP are and a welcoming stop-off to drop by and chat, grab a free book or visit the daily writer-in-residence.
The downstairs space, being used for writing and illustrating workshops, needed to be comfortable and creative – with sensible features such as good work areas, alongside fun details to inspire the kids.
What we delivered
One of the biggest challenges we faced was making the space look professional to would-be donors, whilst appealing to the children and young people participating in the workshops.
We went with handwritten messages to bring warmth, informality and personality to the space. Meanwhile, the large green snout, which forms part of LGP’s logo, for the back ground floor wall, acted as a brand beacon to visitors when they walked in the door.
Vinyls for the basement floor were kept to a minimum, meanwhile, jars of inspirational words such as ‘adventure’ and ‘fear’, helped set this area apart as a creative space.
What the client says
“We are thrilled with Sherlock’s design – it did absolutely everything we were hoping for – plus lots of little extras, which make all the difference. We’re particularly delighted by their attention to detail and how they have kept LGP’s friendly, accessible attitude at the heart of their concept. They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered due to it’s small size and our big plans for it.” Emily Hogan, Development Manager
You can watch some video highlights from the below (video by Lucas Orme).
Main Photo Credit: Lucas Orme