Arts & Crafts

National Trust: Standen House & Garden

The client

Standen House and Garden, a National Trust property in West Sussex, is an example of Arts and Crafts style. Designed by Philip Webb, the house is replete with Morris & Co. interiors.

The brief

Standen asked us to create a new wayfinding family for the house and gardens that subtly reflected the DNA of the property.

What we delivered

The wealth of source inspiration within the house and grounds presented us with a challenge to filter out the best and most appropriate; we had to be wary of borrowing too many influences and overlooking the unique heritage of the estate itself.

We settled upon borrowing sections from a series of Morris wallpapers in the house, recreating a set of motifs that we re-appropriated across the signage.

Webb also designed the gates and fences in the gardens with his signature round posts, so we used these architectural motifs on posts on which to position some of the signs.

We chose a colour palette inspired by the Morris wallpaper, the greens of which also offer a nod to the gardens which are an important part of the visitor experience.

As with all of our National Trust work – we are careful to ensure that any estate-specific branding and design work we do does not conflict with the National Trust master brand including the acorn and leaf motif.

Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter