Standen House and Garden, a National Trust property in West Sussex, is an example of Arts and Crafts style. Designed by Philip Webb, the house is replete with Morris & Co. interiors.
Standen asked us to create a new wayfinding family for the house and gardens that subtly reflected the DNA of the property.
What we delivered
The wealth of source inspiration within the house and grounds presented us with a challenge to filter out the best and most appropriate; we had to be wary of borrowing too many influences and overlooking the unique heritage of the estate itself.
We settled upon borrowing sections from a series of Morris wallpapers in the house, recreating a set of motifs that we re-appropriated across the signage.
Webb also designed the gates and fences in the gardens with his signature round posts, so we used these architectural motifs on posts on which to position some of the signs.
We chose a colour palette inspired by the Morris wallpaper, the greens of which also offer a nod to the gardens which are an important part of the visitor experience.
As with all of our National Trust work – we are careful to ensure that any estate-specific branding and design work we do does not conflict with the National Trust master brand including the acorn and leaf motif.