Aver is a B-2-B PR and communications strategy consultancy working with some of the leading names in property ownership, investment and asset management.
We were asked to create a logo and identity for AVER’s 2012 launch, together with a suite of stationery and a website.
What we delivered
We playfully used the letters and spaces between the letters to create a simple, classic logotype straddling a sense of humour and a corporate sensibility.
Using a bold red colour injects some personality, and stands out from the crowd – and the PR space is certainly crowded.
In summary, we hoped to capture the essence of an approachable company that understands the high expectations of its clients.