Asserting with confidence


The client 

Aver is a B-2-B PR and communications strategy consultancy working with some of the leading names in property ownership, investment and asset management.

The brief

We were asked to create a logo and identity for AVER’s 2012 launch, together with a suite of stationery and a website.

What we delivered

We playfully used the letters and spaces between the letters to create a simple, classic logotype straddling a sense of humour and a corporate sensibility.

Using a bold red colour injects some personality, and stands out from the crowd – and the PR space is certainly crowded.

In summary, we hoped to capture the essence of an approachable company that understands the high expectations of its clients.


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  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

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  • Nick Cooper, Founding Director of Crunchy Critters

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  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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