Back to School

Tesco Plc

The Brief 

Back to School (BTS) is a key event in the annual retail calendar. In 2021 it signalled a return to near-normality as Covid-19 measures were at their most relaxed since April.

We were asked to update Tesco’s BTS creative, having worked on several previous iterations of it. As per previous years, it had to be suitable to work across clothing, stationery and other categories.

What we delivered

This year was about working closely with the Tesco brand expression team to enhance what had gone before. To do so, we created a brushstroke asset which added energy to the creative, making it even more versatile. Meanwhile, a playful colour palette – a nod to a pack of crayons – allowed the creative to pop.


Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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