Back to School (BTS) is a key event in the annual retail calendar. In 2021 it signalled a return to near-normality as Covid-19 measures were at their most relaxed since April.
We were asked to update Tesco’s BTS creative, having worked on several previous iterations of it. As per previous years, it had to be suitable to work across clothing, stationery and other categories.
What we delivered
This year was about working closely with the Tesco brand expression team to enhance what had gone before. To do so, we created a brushstroke asset which added energy to the creative, making it even more versatile. Meanwhile, a playful colour palette – a nod to a pack of crayons – allowed the creative to pop.