BeFries is a Belgian fries restaurant in Brighton, set up by four siblings who developed a love for Belgian double-cooked fries when growing up in the Netherlands. Opened in 2016, BeFries has big plans for its brand within and beyond Brighton.
Working in collaboration with local brewery, Kiln, BeFries wanted to develop a good, straight-up, traditional lager with their name on it, to serve at their Brighton restaurant. The BeFries team asked us to create a can design that echoed this honest philosophy, specifically asking us to go against the grain of new wave craft beer packaging.
What we delivered
We developed a simple design which made the most of BeFries’ assets: the concentric circles on the can nod to the circular fryer in which BeFries cook their fries, as well as the BeFries logo itself.
The black and white colour palette reflects that of the BeFries master brand, and also future-proofs the design, allowing scope for colour-coding, should BeFries choose to introduce additional beers to the range in future.
You can see a video of the cans coming off the production line, below.