Being more patient
Medefer
The client
Medefer provides virtual outpatient services on behalf of the NHS, effectively managing the patient journey from GP referral through to review by a consultant.
The brief
We were briefed to carry out a root and branch rebrand of Medefer, ahead of its next stage of evolution, and a significant planned growth phase. It needed to give investors and clients confidence in the brand, reassure patients and make staff proud to work there.
What we delivered
Working closely with brand strategist, Kate Wilson, we delivered a fresh and confident brand identity.
The logotype symbolises the three basic constituent parts of the patient journey: the patient, the GP and the consultant. To this, we overlaid a colour palette which complements the prevailing visual language of the healthcare sector. This was important, as it needed to ‘speak’ to those already in the healthcare sector and feel like a natural partner. Its simple form translates well into the digital environment, something which was crucial to the brief, in order to truly future-proof the brand.
We spent a lot of time making sure the photography palette was a step on from staged image library shots of hospital doctors holding clipboards which are often used by medtech brands.
