Tesco was planning a major new campaign, to highlight better choices to customers, such as higher-fibre cereals, products with less plastic etc.
We were asked to create a look and feel that was flexible enough to be used across all campaign executions.
What we delivered
We worked closely with Tesco’s Brand Expression team to create an identifier and photography palette to support the proposition. Spanning health and environment, the concept’s communication had to be clear: whether it was hanging on a large board from the ceiling or sat as a small icon on the website. In parallel with our design work, we explored naming, tone and copy.
You can find out more about Better Baskets here.