Better Baskets


The brief 

Tesco was planning a major new campaign, to highlight better choices to customers, such as higher-fibre cereals, products with less plastic etc.

We were asked to create a look and feel that was flexible enough to be used across all campaign executions.

What we delivered

We worked closely with Tesco’s Brand Expression team to create an identifier and photography palette to support the proposition. Spanning health and environment, the concept’s communication had to be clear: whether it was hanging on a large board from the ceiling or sat as a small icon on the website. In parallel with our design work, we explored naming, tone and copy.

You can find out more about Better Baskets here.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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