Big Hospitality Expo 2022

William Reed

The brief

William Reed was looking to launch a new umbrella hospitality trade event in September 2022 which would incorporate The Restaurant Show and sit alongside the Low to No Bev show. It was to be an evolution of the company’s live events portfolio in the hospitality space.

What we delivered

We created a logo using the visual brand language of William Reed’s existing Big Hospitality news platform, pairing it with the tone of voice and photography palette we had previously developed for The Restaurant Show.

Using assets that visitors and exhibitors were familiar with meant that conceptually, the rationale for the new show was clear, helping to sell it in.

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  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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