William Reed was looking to launch a new umbrella hospitality trade event in September 2022 which would incorporate The Restaurant Show and sit alongside the Low to No Bev show. It was to be an evolution of the company’s live events portfolio in the hospitality space.
What we delivered
We created a logo using the visual brand language of William Reed’s existing Big Hospitality news platform, pairing it with the tone of voice and photography palette we had previously developed for The Restaurant Show.
Using assets that visitors and exhibitors were familiar with meant that conceptually, the rationale for the new show was clear, helping to sell it in.