Building trust


The client 

We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.

The brief

We were tasked with exploring how we could engage the Tesco Bank customer, raise awareness, increase sales and build a simpler, better customer experience via the bank’s brand communications.

What we delivered

We considered how to punctuate the customer’s journey with the right message (from simple awareness / branding to more tactical messages) and create a more effective coherent communication family.

We considered awareness and range messaging suitable for all formats including ‘neighbourhood’, ‘on the go’, Express and Metro stores, looking at different opportunities across each; messaging was dialled up and down as appropriate.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

Subscribe today to receive our newsletter