We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.
Our brief was to create a name and identity for a noodle and street food stall situated within the busy food terrace of an Asian shopping mall, which would also work as a pop-up experience that could travel around the mall and parks around it.
What we delivered
We created the name EastWest: East facing the sea, and West facing the city. It was designed as a name that embodies the best of both worlds – geographically and culturally.
When designing the concept, we were inspired by the region’s vibrant street culture and hawker food, which is accessible to everyone, and so we tried to keep in mind food’s role as a great leveler, creating a place to eat that can be enjoyed by everyone.