Competing on the world stage


The client

We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.

The brief

Our brief was to create a name and identity for a noodle and street food stall situated within the busy food terrace of an Asian shopping mall, which would also work as a pop-up experience that could travel around the mall and parks around it.

What we delivered

We created the name EastWest: East facing the sea, and West facing the city. It was designed as a name that embodies the best of both worlds – geographically and culturally.

When designing the concept, we were inspired by the region’s vibrant street culture and hawker food, which is accessible to everyone, and so we tried to keep in mind food’s role as a great leveler, creating a place to eat that can be enjoyed by everyone.


Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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