Craft coffee


The brief 

We were approached by the Tesco store design team to create an impactful coffee mod to showcase a new craft coffee offering. It had to appeal to coffee drinkers who were looking for something a little different, whether it was whole beans, ground or pods.

What we delivered

Working within Tesco’s masterbrand guidelines, we created a look and feel that is reminiscent of craft coffee packaging. Contour lines nod to the different altitudes at which coffee is grown and which produces different flavours. A black and gold palette signposts quality.

Complementing the design, we developed a communications palette to engage, inspire, navigate and inform the customer.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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