Craft coffee
Tesco
The brief
We were approached by the Tesco store design team to create an impactful coffee mod to showcase a new craft coffee offering. It had to appeal to coffee drinkers who were looking for something a little different, whether it was whole beans, ground or pods.
What we delivered
Working within Tesco’s masterbrand guidelines, we created a look and feel that is reminiscent of craft coffee packaging. Contour lines nod to the different altitudes at which coffee is grown and which produces different flavours. A black and gold palette signposts quality.
Complementing the design, we developed a communications palette to engage, inspire, navigate and inform the customer.
