Creating Christmas

Tesco Plc

The Brief

We were asked to develop the look and feel for Tesco’s 2021 Christmas campaign. As well as working across its core and Free From ranges, it needed to translate across the group’s portfolio of brands such as Finest, Fox & Ivy and F&F.

What we did

We explored the full range of design assets (type, colour, photography, texture, pattern etc.) and working closely with Tesco’s Brand Expression team, we settled on a classic wreath design. During the uncertainty and turmoil brought about by COVID-19, the wreath, as a traditional, enduring symbol of Christmas, offered a reassuring tone.

Having created the core Tesco wreath, we developed a Finest version and worked closely with the F+F team to create a bespoke F&F wreath. Art-directing and shooting the foliage ourselves allowed us greater control in building the wreathes and getting them right.

We chose the foliage specifically to reflect and align with the brand each wreath was designed for. So, for Tesco core ranges, we chose evergreen fir, holly and ivy. For Finest, we settled on eucalyptus, silver fir and dried orange slices to give a more premium / artisanal feel. For F&F, we incorporated mistletoe berries and gold as a nod to the seasonal glitz of the fashion industry at Christmas, and to reflect F&F’s fun side.

We then created a toolkit to inspire, and bring visual consistency to Christmas across all channels.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

Subscribe today to receive our newsletter