Children & The Arts is a charity that works with venues across the UK to reach children in communities and hospices who are in danger of missing out on creative and cultural experiences.
We were asked to design Children & The Arts’ first impact report – previously it published a similar annual review – using it as an opportunity to give it a light update / refresh.
What we delivered
As this was the charity’s first impact report, we wanted it to have real visual impact on the reader.
We used block colour as a visual aid to break up the different sections of the report and to bring it to life. In doing so, we were careful not to over-design the report, as it was important to allow the beautiful photography to sing.
We used fun line-drawn illustrations to highlight some of the key statistics in the report, instead of using icons or other graphic elements typically used to display information / statistics.