Curry Leaf Cafe: a journey through six states of India

Curry Leaf Cafe

The brief

We were asked to create a wall mural for Brighton-based craft beer and Indian street food restaurant, Curry Leaf Cafe. The wall mural was to be a visual representation of the six states of India around which Curry Leaf Cafe’s food is centred.

What we delivered

We researched the six states of India (Goa, Kerala, Telangana, Karnataka, Tamil Nadu and Andhra Pradesh), to identify the key attributes of each. We then created a mandala ‘leaf’ for each state, to link with the Curry Leaf Cafe logo. Each leaf stands on its own, but fits together with the other five leaves to make up the full mandala logo.

The illustration style we applied is designed to be fun and informal, in keeping with Curry Leaf Cafe’s brand personality.

This was an opportunity to inject some secondary colours into Curry Leaf Cafe’s Ship Street, Brighton, restaurant, to complement the primary colour palette of green and orange.

Our hope is that the mural will provide a fun talking point – as well as an educational piece – for the brand amongst customers, enabling them to understand Curry Leaf Cafe on a deeper level.

We worked with Lime Signs to use conformable satin laminated vinyl to produce an effect as close to paint as possible.

What the client said

Sherlock took our existing brand, sensitively helping us to future-proof it ahead of a planned push into new sales channels. In tandem with this exercise, they created some wonderful new illustrations which have quickly become key brand assets. These have given us a whole new platform to connect with our customers, staff and suppliers. In summary, they’re a highly skilled team of creatives with a strong commercial bent.” Euan Sey, Founder and Commercial Director

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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