Curry Leaf Cafe: a journey through six states of India

Curry Leaf Cafe

The brief

We were asked to create a wall mural for Brighton-based craft beer and Indian street food restaurant, Curry Leaf Cafe. The wall mural was to be a visual representation of the six states of India around which Curry Leaf Cafe’s food is centred.

What we delivered

We researched the six states of India (Goa, Kerala, Telangana, Karnataka, Tamil Nadu and Andhra Pradesh), to identify the key attributes of each. We then created a mandala ‘leaf’ for each state, to link with the Curry Leaf Cafe logo. Each leaf stands on its own, but fits together with the other five leaves to make up the full mandala logo.

The illustration style we applied is designed to be fun and informal, in keeping with Curry Leaf Cafe’s brand personality.

This was an opportunity to inject some secondary colours into Curry Leaf Cafe’s Ship Street, Brighton, restaurant, to complement the primary colour palette of green and orange.

Our hope is that the mural will provide a fun talking point – as well as an educational piece – for the brand amongst customers, enabling them to understand Curry Leaf Cafe on a deeper level.

We worked with Lime Signs to use conformable satin laminated vinyl to produce an effect as close to paint as possible.

What the client said

Sherlock took our existing brand, sensitively helping us to future-proof it ahead of a planned push into new sales channels. In tandem with this exercise, they created some wonderful new illustrations which have quickly become key brand assets. These have given us a whole new platform to connect with our customers, staff and suppliers. In summary, they’re a highly skilled team of creatives with a strong commercial bent.” Euan Sey, Founder and Commercial Director

Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter