Decoding shopper data


The client

Lendlease operates and manages major retail shopping centres in the UK, such as Bluewater (Kent) and Touchwood (Solihull).

The brief 

We were asked to create a set of engaging info-data B-2-B summaries across several of Lendlease’s malls that allowed its tenant retailers to more easily digest individual facts and information about the development.

What we delivered

Stats are boring. Even for decision making retailers. Using eye-catching graphics, we translated dull stats into easy-to-understand visuals.

Our work was used as part of the wider marketing materials to pull in undecided retailers across the Lendlease folio.

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