A National Trust property in Sussex, Sheffield Park & Garden (SPG), which was originally laid out by the 18th century master landscaper Capability Brown, is a longstanding client of Sherlock.
We were asked to design a new, simplified and intuitive wayfinding system for the site to make it easier for visitors to navigate. A key part of the brief was to make the route to the tea room clearer and thereby encourage greater footfall.
What we delivered
We simplified the journey from the road into the grounds, clearly navigating visitors through the twists and turns of the main entrance road, and into the car park. We created a central information hub at the reception area and enhanced the walkway from the tea room to the shop via a colonnade that balances subtlety with clarity.
Using reclaimed timber from the estate was a critical link back to the historic garden and overlaying contemporary materials, finishes and a new estate colour palette helped the visuals to stand out, also introducing a sense of fun.
As with all of our National Trust work – we are careful to ensure that any estate-specific branding and design work we do does not conflict with the National Trust master brand including the acorn and leaf motif.