Drawing on iconic inspiration

De La Warr Pavilion

The client

De La Warr Pavilion (DLWP) in Bexhill-on-Sea, on the south coast of England, is an iconic Modernist space for which we have carried out a variety of projects.

The brief

We were asked to develop a new brand identity for the DLWP café and to design a suite of accompanying collateral.

What we delivered

The DLWP has plenty of architectural ‘wow’ factor, and we had plenty of inspiration to draw upon. To get to the café, on the top floor of the building, you have to climb the ovular spiral staircase that wraps around a stunning modernist pendant light that is one of the many signatures of the building.

We designed an elegant typographic identity which borrowed the pendant light for the spine of the logo: a homage to a unique part of the DLWP story.

The logo also hints at the elegance of the period when DLWP was built,

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    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

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    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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