Drawing on iconic inspiration

De La Warr Pavilion

The client

De La Warr Pavilion (DLWP) in Bexhill-on-Sea, on the south coast of England, is an iconic Modernist space for which we have carried out a variety of projects.

The brief

We were asked to develop a new brand identity for the DLWP café and to design a suite of accompanying collateral.

What we delivered

The DLWP has plenty of architectural ‘wow’ factor, and we had plenty of inspiration to draw upon. To get to the café, on the top floor of the building, you have to climb the ovular spiral staircase that wraps around a stunning modernist pendant light that is one of the many signatures of the building.

We designed an elegant typographic identity which borrowed the pendant light for the spine of the logo: a homage to a unique part of the DLWP story.

The logo also hints at the elegance of the period when DLWP was built,

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