Dream wheelchair, dream print work


The brief

We were asked to design a print brochure to tell the story behind the £1m Wheels of Change project to design a wheelchair of the future.

Wheels of Change was a technical feat which utilised AI and smart technology, so the brochure had to be something appropriately well designed and eye-catching.

The brochure followed on from our earlier work to design the identity for Whizz-Kidz’s Dream Wheelchair kids’ competition, an engagement campaign which was part of Wheels of Change.

What we delivered

As the wheelchair is very much a work in progress in terms of where the sector currently stands, we wanted the brochure to have a sketchbook look and feel to it (instead of a polished coffee table book) so it could represent the ideas as organically as possible. The use of overlays and throw-outs helps with this, making it reminiscent of a technical design document or blueprint for a new invention. These elements of the design also make it interactive, encouraging the reader to engage with the book, making it more memorable. Meanwhile, a limited colour palette was designed to give the feel of authority.

We worked closely with Dayfold Print who digitally printed the brochure, which includes 6 different materials from GF Smith and Fedrigoni. A singer-sewn yellow thread spine adds to the brochure’s visual impact and provides a nice tactile element, nodding to the practical nature of the project.

What the client said

Sherlock took the time to talk to us, listen and really understand our brief and how important this project was for the organisation.  They went above and beyond, thinking about every element of the design and suggesting ideas beyond our imaginations and we were delighted with the truly memorable final product.” Jack Wilson, Comms Lead at Whizz-Kidz

With huge thanks to Dayfold Print for use of their brochure images.

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  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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