Drinking beer with Pride

The client

We have been working with start-up Belgian fries restaurant, BeFries since 2017 on a range of design projects, as they move to the next stage of their growth.

The brief

We were asked to design a limited edition Brighton Pride label for BeFries’ house beer, BeBeer (we designed the original label earlier in 2018, which you can read about here).

The can needed to have strong stand out, as BeFries planned to make a donation of 50p from the sale of each can to local charity Brighton & Hove LGBT Switchboard.

What we delivered

Instead of reinventing the wheel, we worked with the design elements of the original label, ensuring the limited edition label remained true to the brand. We applied the colours of the rainbow to the can (the rainbow traditionally being a symbol of gay pride) and tweaked ‘BeBeer’ to read ‘BeProud’. A simple solution that speaks volumes.

With thanks to BeFries for the image.

Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter