Elmer exhibition

Seven Stories

About the client

We’ve been working with Seven Stories, the National Centre for Children’s Books, for 2 years, developing creative concepts for their campaigns and designing some of their promotional print materials.

The brief

We were asked to design a campaign concept to promote the forthcoming Elmer and Friends exhibition at Seven Stories.

What we delivered

We dug deep into the Elmer brand guidelines to explore the full breadth of the colour palette and brand assets. We settled on using the iconic patchwork squares but used them sparingly so that our hero – Elmer himself – did not get lost in the creative.

Inspired by the patchwork squares, rectangular boxes acted as a flexible and effective asset in which to communicate key information about the exhibition.

What the client said

“Everybody’s favourite elephant arrived at Seven Stories in February 2019 and Sherlock worked with us to create an eye-catching, colourful and – most-importantly – patchwork design to appeal to audiences. Elmer came with his own set of branding guidelines and Sherlock adhered to these with great detail which made for a smooth design process. Everybody loved the vibrant concept and we have had excellent visitor figures for the run of the exhibition to date.Victoria Sanderson, Marketing & Communications Manager, Seven Stories

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    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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