Face Your Fears!

Seven Stories

About the client

We’ve been working with Seven Stories, the National Centre for Children’s Books, for a year now, developing creative concepts for their campaigns and designing some of their promotional print materials.

The brief

We were asked to create a powerful concept for Seven Stories’ important October Half Term week of events and activities – ‘Face Your Fears!’ It had to be appealing enough to drive footfall into Seven Stories’ venue, help achieve ambitious visitor targets and encourage spend.

What we delivered

Illustrating in-house, we created the feel of an old apothecary’s shop, using jars, books and boxes to communicate the programme of events.

We were conscious of Half Term being close to Halloween and Bonfire Night, and purposefully avoided the seasonal cliches typically associated with these events. Instead, we chose to reference the season – the longer nights and darker days – with a muted colour palette of browns and greys and some ‘old world’ graphic devices.

To complement our illustration work, we introduced some textures into the creative, including wood for the shelves, a spooky texture for the back wall and a cardboard texture for the boxes, to bring the creative to life.

The concept was used across print, social and digital media.

What the client said

“The theme for October half term at Seven Stories was bold, innovative and challenging. We wanted children to confront their fears using books through a programme that included a Death Café and a ‘Fear Jar’ workshop where children would contain – and ultimately conquer – their anxieties in jars.  

The event branding needed to convey a sense of fear without scaring children witless, and feel different to more mainstream Halloween offers. The creative process we went on with Sherlock was thoroughly enjoyable – we started with a really exciting mix of initial concepts and ended with the final concept in record time! We love the final concept – it is daring, striking and has sparked the type of conversations we were hoping to stir amongst our audiences.” Victoria Sanderson, Marketing & Communications Manager, Seven Stories

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    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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