Fit for a Queen

Tesco Plc

The Client

Tesco

The Brief 

We were asked to create a look and feel to celebrate the Queen’s Platinum Jubilee. It had to be celebratory, reflect the royal ‘brand’ and still be on-brand for Tesco.

What we delivered

We created an original design for the crown, working within legal constraints, sourcing an appropriate shade of purple and applying a hatching effect to add a mark of quality.

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