Fit for a Queen
Tesco Plc
The Client
Tesco
The Brief
We were asked to create a look and feel to celebrate the Queen’s Platinum Jubilee. It had to be celebratory, reflect the royal ‘brand’ and still be on-brand for Tesco.
What we delivered
We created an original design for the crown, working within legal constraints, sourcing an appropriate shade of purple and applying a hatching effect to add a mark of quality.



