Food for Good

Waste Not Want Not Battersea

The client

Waste Not Want Not Battersea (WNWNB) is a community-based organisation which uses surplus food to create meals for people and to cater events to raise funds for its work. It also runs workshops to teach people cooking skills.

The brief

WNWNB required a brand identity ahead of a planned development phase which included gaining registered charitable status, enhancing its commercial activities and furthering its great work.

What we delivered

Overall, we wanted to project that WNWNB is a charity which prevents waste by using up surplus food, as opposed to being a food bank. We designed this identity to work with big, bold food colours, to communicate that surplus food is nutritious and tasty and not something to be regarded as second class, or waste.

For the ‘Waste Not Want Not’ element of the logo, we were inspired by letterpress block type, giving the type an earthy, tactile feel. Meanwhile, for ‘Battersea’, we chose stencil type to allow for cut-through when placed on photography, giving some energy to creative executions.

The logo incorporates the infinity symbol (disguised as a fruit form with an accent leaf), giving a nod to WNWNB’s mission to put surplus food to good use. The symbol can also live on its own as a brand asset, to flex across channels.

We worked closely with WNWNB to develop a strapline that was reflective of the organisation’s core values (of love, food and community), taking a ‘staccato’ approach and using just three words.

Finally, we applied a warm, bright colour palette, to reflect the organisation’s values.

What the client said

Sherlock Studio was easy to deal with, presenting us with an initial wide range of responses to our ideas, and then quickly turning around a final design which we are very happy with.” Hadas Hagos, founder and CEO of Waste Not Want Not Battersea

Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter