Our brief was borne out of a strategic brand repositioning project, developed for British Screen Forum by Kate Wilson, of Kate Wilson Marketing. We were tasked with creating a new brand identity for the newly named British Screen Forum (formerly the British Screen Advisory Council) – a UK-based membership body for the audio-visual industries.
What we delivered
We created a bold stacked logo using a sans serif font, to give the organisation gravitas amongst its peer group.
To this, we added a frame device as a nod to the screen industries which British Screen Forum represents. The frame is a functional and flexible asset, tying the name in with the brand descriptor, and also acting as a standalone device in which to hold copy.
The photography palette relies heavily on imagery of British Screen Forum members and events: it is the people, and the discussions which British Screen Forum convenes, that in large part define the organisation.
We kept the colour palette simple and restricted, to keep the visual ‘noise’ to a minimum.
What the client said
“Working with Sherlock was an absolute pleasure, they took time to fully understand our needs and delivered superb creative solutions.” Pete Johnson, Chief Executive of British Screen Forum