Freshening up in the city


The client

We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.

The brief

Tesco asked us to design a fresh communication style for the deli areas in one of its new city stores, just south of Kuala Lumpur, in Malaysia.

What we delivered

Drawing inspiration from a country rich in food culture and buzzing outdoor markets, we brought together a mix of low-tech graphic devices to create a busy blend of photography, handwritten type and textures, that both confronts and surprises.

The result is a radically different approach within this traditional supermarket space, a feast for the eyes, and something that celebrates a city with a deep knowledge of food, spices and flavours.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

Subscribe today to receive our newsletter