Getting saucy


The client

BeFries is a Belgian fries restaurant in Brighton, set up by four siblings who developed a love for Belgian double-cooked fries when growing up in the Netherlands. Opened in 2016, BeFries has big plans for its brand within and beyond Brighton.

The brief

In the restaurant, BeFries offers a wide range of sauces to accompany the fries it sells. After a year of being open for business and gathering customer feedback, it was looking to start selling its sauces in jars for customers to buy and take home.

What we delivered

Following a creative workshop with the client, we created a number of different visual and copy styles for the labelling of the jars. BeFries wanted the overall look and feel of the range to be fun and a little bit quirky; they wanted their personality to come through. In keeping with this, the visual route they chose features a hand drawn font with stylised illustrations of key ingredients. It is complemented by a quirky copy style which uses informality to communicate the textures and flavours of the sauce inside.


Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter