Getting saucy


The client

BeFries is a Belgian fries restaurant in Brighton, set up by four siblings who developed a love for Belgian double-cooked fries when growing up in the Netherlands. Opened in 2016, BeFries has big plans for its brand within and beyond Brighton.

The brief

In the restaurant, BeFries offers a wide range of sauces to accompany the fries it sells. After a year of being open for business and gathering customer feedback, it was looking to start selling its sauces in jars for customers to buy and take home.

What we delivered

Following a creative workshop with the client, we created a number of different visual and copy styles for the labelling of the jars. BeFries wanted the overall look and feel of the range to be fun and a little bit quirky; they wanted their personality to come through. In keeping with this, the visual route they chose features a hand drawn font with stylised illustrations of key ingredients. It is complemented by a quirky copy style which uses informality to communicate the textures and flavours of the sauce inside.


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