Grabbing customers’ attention

Morrisons

The client

We have been working with Morrisons for a number of years on store design across its estate.

The brief

We were tasked with developing the look and feel for a new Party Shop concept for Morrisons, to sit within the foyer areas of its stores. Offering everything from celebration balloons to cards, cakes and sweets, it was to be a one-stop shop for all of its customers’ party needs, allowing it to compete more effectively with specialist party paraphernalia retailers on the high street.

What we delivered

The first Party Shop was installed in Morrisons’ Colindale (North London) store.

A large multicoloured ‘PARTY’ sign, in the style of an illuminated fairground sign, immediately catches the eye at the start of the customer’s shopping trip as they walk through the door.

We applied a bold colour palette to echo the vibrant colours typically used on party paraphernalia, such as cards, balloons and banners. Meanwhile, balloon-shaped messaging pings brought a sense of fun and informality to the shop.

What the press said

The Colindale store featured in Retail Week’s Top of the Shops 2015 ranking, where special mention was given to Party Shop:

With its dedicated “Party” shop-in-shop, a “Market Street” featuring graphics that make their point without shouting at the shopper and with a very heavy emphasis on fresh, this is what modern supermarket retailing is all about in the UK.

Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter