We recently started working with CPRE, implementing their relatively new branding across a couple of project briefs.
We were asked to come up with a look & feel for CPRE’s first climate emergency campaign and design CPRE’s climate emergency action plan – the key campaign document.
What we delivered
We explored a range of options with the CPRE team, but given the relative newness of the organisation’s rebrand, they settled on a creative route which was very much based around their master brand. We added texture as a visual, tactile link to the subject of the campaign: this was ultimately about saving Earth, communities adapting to changing landscapes and how the countryside could be part of the solution to climate change.
We paired this with a mixture of people and landscape imagery, reflecting CPRE’s focus on places and community.
We also worked with the CPRE team in finding a punchy, memorable name and clear descriptor for the action plan.
Take a look at the report here.