Half Term style, inspired by Enid Blyton

Seven Stories

The brief

We were asked to create the concept for Seven Stories’ February 2017 Half Term campaign and apply it across a suite of campaign materials.

Project requirements

Seven Stories’ Half Term activities programme was inspired by Enid Blyton: Seven Stories holds the only substantial and publicly available collection of Enid Blyton’s work.

We were therefore asked to subtly draw upon Enid Blyton’s books in the campaign creative.

Seven Stories had ambitious targets in terms of visitor numbers and needed a powerful visual concept to deliver an impactful campaign across print, online and digital channels.

What we delivered

We created a torchlight asset as the hero image, adding cut-out letters to convey an air of mystery. We then applied a colour palette borrowed from Blyton’s Famous Five books.

Seven Stories achieved just under 4,000 visits over the Half Term week, which was 10% up on last year.

What the client said

Sherlock grasped the brief immediately and ran with it, delivering a design that is creative, thoughtful and punchy.  The project was delivered to timescale, within budget and the team are genuinely a very nice bunch of people to work with.” Victoria Sanderson, Marketing & Communications Manager 

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  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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