We were asked to create the concept for Seven Stories’ February 2017 Half Term campaign and apply it across a suite of campaign materials.
Seven Stories’ Half Term activities programme was inspired by Enid Blyton: Seven Stories holds the only substantial and publicly available collection of Enid Blyton’s work.
We were therefore asked to subtly draw upon Enid Blyton’s books in the campaign creative.
Seven Stories had ambitious targets in terms of visitor numbers and needed a powerful visual concept to deliver an impactful campaign across print, online and digital channels.
What we delivered
We created a torchlight asset as the hero image, adding cut-out letters to convey an air of mystery. We then applied a colour palette borrowed from Blyton’s Famous Five books.
Seven Stories achieved just under 4,000 visits over the Half Term week, which was 10% up on last year.
What the client said
“Sherlock grasped the brief immediately and ran with it, delivering a design that is creative, thoughtful and punchy. The project was delivered to timescale, within budget and the team are genuinely a very nice bunch of people to work with.” Victoria Sanderson, Marketing & Communications Manager