A creative springboard for Halloween at Tesco

Tesco

The brief

We were asked by the brand team at Tesco to develop a look & feel for Halloween 2018 and to produce a set of accompanying guidelines setting out the basic Halloween 2018 brand elements, such as colour palette, typeface and texture, to inspire and visually align all channels.

What we delivered

Working closely with the Tesco brand team, we were tasked with injecting some energy into Halloween but at the same time, ensuring the creative remained true to the master brand. One of the ways we did this was by championing the master brand font, but developing some seasonal Halloween-specific type effects to make it more relevant to the season.

One of the most important parts of the brief was to ensure the toolkit was accessible and authoritative, but not restrictive: it had to inspire, excite and guide those using it, without stifling their own creativity. It was to be a launchpad, not an overly prescriptive set of instructions.

And as a retailer with a broad customer base, we were careful to achieve the right balance between scary & fun, traditional & modern and theatrical & stylised.

What the client said

Working closely with Sherlock, we developed Halloween guidelines in order to demonstrate how customers celebrate the event . We thoroughly enjoyed the creative process with the team, designing customer focussed principles to inspire adults, delight their kids and impress party guests. We reached the overall objective to achieve a strong and celebratory Halloween look and feel through a set of expressive design elements. Lauren Davis, Lead Brand Expression Manager, Marketing

Image credits: Sorcha Bridge Photography and Jon Corken Photography

Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter