Hello, sunshine!


The Client 

Tesco Plc

The Brief 

We were asked to design the livery and write the copy for Tesco’s first solar-powered refrigerated HGV trailer.

A joint initiative between Tesco and Marshall Fleet Solutions, each trailer will save circa 2,000 litres of diesel, and over 5 tonnes of carbon, per year.

What we delivered

We leveraged Tesco’s playful tone of voice to create a punchy and arresting headline, underpinned with a simple message about the benefit of the initiative to the environment. We enhanced the message by pairing it with a big, bold and bright image, which alludes to sunshine.

Read Tesco’s press release, here.

Video credit: Dan Smith, Flux FPV

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

Subscribe today to receive our newsletter