We were asked to design the livery and write the copy for Tesco’s first solar-powered refrigerated HGV trailer.
A joint initiative between Tesco and Marshall Fleet Solutions, each trailer will save circa 2,000 litres of diesel, and over 5 tonnes of carbon, per year.
What we delivered
We leveraged Tesco’s playful tone of voice to create a punchy and arresting headline, underpinned with a simple message about the benefit of the initiative to the environment. We enhanced the message by pairing it with a big, bold and bright image, which alludes to sunshine.
Read Tesco’s press release, here.
Video credit: Dan Smith, Flux FPV