Hello, sunshine!

Tesco

The Client 

Tesco Plc

The Brief 

We were asked to design the livery and write the copy for Tesco’s first solar-powered refrigerated HGV trailer.

A joint initiative between Tesco and Marshall Fleet Solutions, each trailer will save circa 2,000 litres of diesel, and over 5 tonnes of carbon, per year.

What we delivered

We leveraged Tesco’s playful tone of voice to create a punchy and arresting headline, underpinned with a simple message about the benefit of the initiative to the environment. We enhanced the message by pairing it with a big, bold and bright image, which alludes to sunshine.

Read Tesco’s press release, here.

Video credit: Dan Smith, Flux FPV

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  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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