Helping new parents


The client

We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.

The brief

Tesco asked us to help create a space for its Tesco Baby offer in several of its stores in Central Europe.

What we delivered

We wanted to establish the Tesco Baby area as a distinct area of the wider store, so that shoppers coming to this area felt like they were in a baby shop, rather than being in the baby aisle of a supermarket. To do this, we used playful imagery to add personality and to create a contemporary look and feel for consultation and browsing similar to that which one might expect to see in a leading specialist baby retailer.

The easy-to-navigate space allows for visual language to be applied in an engaging way, letting parents know that they have access to the best products and advice.

Other Projects

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    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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