Helping new parents
Tesco
The client
We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.
The brief
Tesco asked us to help create a space for its Tesco Baby offer in several of its stores in Central Europe.
What we delivered
We wanted to establish the Tesco Baby area as a distinct area of the wider store, so that shoppers coming to this area felt like they were in a baby shop, rather than being in the baby aisle of a supermarket. To do this, we used playful imagery to add personality and to create a contemporary look and feel for consultation and browsing similar to that which one might expect to see in a leading specialist baby retailer.
The easy-to-navigate space allows for visual language to be applied in an engaging way, letting parents know that they have access to the best products and advice.
