Helping a unicorn find its voice…


The client

Infarm is a vertical farming company which grows crops using a fraction of the land, water and fertiliser when compared to conventional agriculture. And it’s developing the world’s first global, cloud-connected vertical farming network using cutting-edge technology and plant science. It recently achieved ‘unicorn’ status following a $1 billion valuation.

The brief

We were asked to help Infarm create its first impact vision paper, which had to ‘speak’ to a broad range of partners including investors and customers. The paper needed to communicate Infarm’s plans to further reduce the impact of its operations whilst also acting as a call to action to the food industry at large.

Setting the right tone was strategically critical given that impact and sustainability are core to Infarm’s operating model, corporate vision, positioning and future plans,

What we delivered

We set a tone for the document that was confident and visionary, helping to write the content after interviewing key members of the senior leadership team. During the production phase, we gave editorial direction as necessary, working closely with Infarm’s in-house design team who brought the report to life.

What they said

It’s been great working with Rich Ford and Sherlock on crystallising our vision for the future of farming. As the first vertical farming company to communicate its impact vision publicly, we had an opportunity to inspire, and wanted this publication to matter. Rich supported us in finding the right tone of voice, the right words and the right format, and helped explore the issues that matter most in transforming the current food systems. The result is a paper that manages to discuss the key risks and opportunities facing vertical farming today, in a language that is credible, hopeful and resonant.

Arnavaz Schatten, Director of Sustainability and Impact, Infarm

Click here to read Infarm’s Impact Vision Paper.

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