We were asked by William Reed Business Media to design a show preview brochure to promote their four 2019 trade shows including the Farm Shop & Deli Show, The Ingredients Show, The Forecourt Show and the National Convenience Show.
The 2019 show preview had to be a step on from the more corporate style of show preview that had been used in the past. Instead of following the corporate William Reed look & feel, we had to create a look & feel that was tailored to the four shows, albeit in the absence of an overarching identity for the four shows.
What we delivered
We developed a preview that was more akin to an editorial supplement, drawing out the most exciting content – and key areas – across the four shows. We moved the preview on from being purely a selling tool, to a curated feast for the eyes, using our design to really hero the content.
What the client said
“It was a pleasure to work with Sherlock and we were very impressed with their design creativity and copywriting. They really understood the brief and we were delighted with the show preview they produced. I would definitely recommend them.” Julie Adlington, Exhibitions Marketing Director, William Reed Business Media