Inspiring visitors

William Reed Business Media

The brief

We were asked by William Reed Business Media to design a show preview brochure to promote their four 2019 trade shows including the Farm Shop & Deli Show, The Ingredients Show, The Forecourt Show and the National Convenience Show.

The 2019 show preview had to be a step on from the more corporate style of show preview that had been used in the past. Instead of following the corporate William Reed look & feel, we had to create a look & feel that was tailored to the four shows, albeit in the absence of an overarching identity for the four shows.

What we delivered

We developed a preview that was more akin to an editorial supplement, drawing out the most exciting content – and key areas – across the four shows. We moved the preview on from being purely a selling tool, to a curated feast for the eyes, using our design to really hero the content.

What the client said

“It was a pleasure to work with Sherlock and we were very impressed with their design creativity and copywriting. They really understood the brief and we were delighted with the show preview they produced. I would definitely recommend them.Julie Adlington, Exhibitions Marketing Director, William Reed Business Media

Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

Subscribe today to receive our newsletter