Introducing The Mulberries

The Mulberry Bush Organisation

The brief

As The Mulberry Bush Organisation’s (MBO) brand guardians, we were looking for a fun, new way to communicate with MBO’s audience, particularly in 2018, MBO’s 70th anniversary year.

What we delivered

We created The Mulberries: a set of characters, made up of finger prints and applied illustration.

The fingerprint concept was born out of the hand print that is a key element of MBO’s brand identity, forging an ‘easy-to-get’ link.

Gender-neutral, these characters are designed to flex, and to be as simple or as complex as MBO requires them to be. For example, they can simply add a little decoration to MBO promotional materials or the website. Or they can bear names or represent feelings. And they also lend themselves well to animation.

We’re looking forward to seeing the evolution of The Mulberries across MBO in future.

What the client said

We were thrilled when Sherlock presented The Mulberries to us: they’re perfect for our needs, versatile and great fun. I’m sure they will prove a valuable addition to our bank of brand assets.” Jane Smiley,Head of Communications



Other Projects

  • ”You completely nailed the project.”

    Philip Barnes - General Manager, Standen House & Garden

  • “Since Sherlock began our rebranding, The Mulberry Bush Organisation has raised more money, has increased the children’s referrals from Local Authorities so that we now have a waiting list, has attracted celebrities... and has hugely raised our profile among the professionals.”

    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

  • ”Our project had a tight turnaround time, but Sherlock showed a quick grasp of the brief, and provided excellent customer service, flexibility and professionalism.“

    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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