Introducing The Mulberries

The Mulberry Bush Organisation

The brief

As The Mulberry Bush Organisation’s (MBO) brand guardians, we were looking for a fun, new way to communicate with MBO’s audience, particularly in 2018, MBO’s 70th anniversary year.

What we delivered

We created The Mulberries: a set of characters, made up of finger prints and applied illustration.

The fingerprint concept was born out of the hand print that is a key element of MBO’s brand identity, forging an ‘easy-to-get’ link.

Gender-neutral, these characters are designed to flex, and to be as simple or as complex as MBO requires them to be. For example, they can simply add a little decoration to MBO promotional materials or the website. Or they can bear names or represent feelings. And they also lend themselves well to animation.

We’re looking forward to seeing the evolution of The Mulberries across MBO in future.

What the client said

“We were thrilled when Sherlock presented The Mulberries to us: they’re perfect for our needs, versatile and great fun. I’m sure they will prove a valuable addition to our bank of brand assets.” Jane Smiley, Head of Communications



Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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