A travel guide to Eastbourne (by kids)

The brief

Little Green Pig (LGP) asked us to design a travel guide to Eastbourne, written by children, for children.

Project requirements

We were tasked with creating a bright, colourful and fun guide that would capture the attention of its target audience of children and parents.

The brief was an exercise in ensuring the large volume of copy was balanced out throughout the guide with appropriately placed illustrations, honing in on the funniest, most enlightening, and informative copy from the young writers.

What we delivered

We applied the distinctive illustrative style that we used for Little Green Pig’s Brighton travel guide to bring the content to life. It draws on a nostalgic seaside postcard colour palette. We borrowed this post-war style of block-colour litho printing but applied it in a more relaxed visual style, to reflect a more modern seaside town.

The illustrations’ simple and expressive shapes reflect the bold and honest critique of the young writers’ vision of their home town of Eastbourne.

What the client said

“We were thrilled to with Sherlock again after they did such a gorgeous job on our multi-artist comic book last year. This project presented a new challenge as we asked for it to be based on a previous publication but substantially different in terms of artwork choices. As ever, Sherlock delivered their work perfectly to brief and with creativity and efficiency. The final product pops with life and colour- inviting readers in and keeping them absorbed through every page. It beautifully showcases the words of our young writers and they will be extremely proud to receive their copies.” Emily Hogan, Deputy Director

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    Philip Barnes - General Manager, Standen House & Garden

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    Jane Smiley – Head of Communications, The Mulberry Bush Organisation

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    Kate Anderson - Projects and Office Manager

  • “We are thrilled with Sherlock’s work – it did absolutely everything we were hoping for... we’re particularly delighted by their attention to detail... They have also read the space very well which, although it’s a blank canvas, needed to be carefully considered...”

    Emily Hogan - Development Manager, Little Green Pig

  • “Sherlock have been brilliant to work with, very flexible, creative and have enabled us to marry the brand with our key exhibition spaces so our story is continuous.”

    Karla Barnacle-Best - Chief Executive, Discover Children‘s Story Centre

  • ”We have found Sherlock creative and responsive, delivering design solutions which fit the brief but also pushing its boundaries. They have always been there to help us out when we needed them and have always managed to maintain a friendly and funky working relationship with us.”

    Sally Ann Lycett - Director of External Relations, De La Warr Pavilion

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