Looping in Tesco

Tesco Plc

The Brief

Tesco partnered with Loop to offer its customers reusable packaging across a range of everyday products. We were asked to design the look & feel for the in-store areas, advising on co-branding and how best to bring the two brands together, visually.

What we did

We worked with the Brand Expression team to develop a name for the in-store proposition which was memorable and ‘does what it says on the tin’.

For anyone new to the concept, there’s a lot to explain in terms of how it works. We took lengthy explanatory text, turning it into bitesize, digestible and punchy information points, guiding customers through the process of using it.

Visually, we pulled through the Tesco sustainability comms palette we’d previously developed, blending it with Loop’s masterbrand colour. We did this whilst ensuring the nature of the partnership remained clear.

In addition to the in-store proposition, we also created the design on the Returns Bag.

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