We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.
We were tasked with creating a look and feel for the Connected World area of Tesco’s Lincoln store, the area which housed Tesco’s electronic goods offer.
What we delivered
In a world that’s typically heavy on jargon, we kept the communications language simple, honest and human to de-mystify the category to those who are not so familiar with ‘techy’ terms.
Perimeter table rafts were included as a place to showcase technology in a tactile way. We also designed bulkhead treatments, the wayfinding through fixtures, brand awareness communications, and framed brand-building messages for Blinkbox, Telecoms, Click + Collect and other services.