Making connections


The client 

We have had a successful working relationship with Tesco since our studio was founded, working with the retailer on many aspects of their store design – both internal and external – and brand.

The brief 

We were tasked with creating a look and feel for the Connected World area of Tesco’s Lincoln store, the area which housed Tesco’s electronic goods offer.

What we delivered

In a world that’s typically heavy on jargon, we kept the communications language simple, honest and human to de-mystify the category to those who are not so familiar with ‘techy’ terms.

Perimeter table rafts were included as a place to showcase technology in a tactile way. We also designed bulkhead treatments, the wayfinding through fixtures, brand awareness communications, and framed brand-building messages for Blinkbox, Telecoms, Click + Collect and other services.

Other Projects

  • Euan Sey, Founder and Commercial Director, Curry Leaf Cafe

    “They’re an easy bunch to work with, have a great knowledge of the sector and give 110%.”

  • Ruth Timmins-Williams, Brand Experience Manager, Tesco

    “Working with Sherlock is always a pleasure, the ideas keep coming and the energy remains unphased...”

  • Dan Dixon, Sales Director, Exhibitions, William Reed Business Media

    “They were flexible, great to work with, and the result more than met our expectations.”

  • Nick Cooper, Founding Director of Crunchy Critters

    “The team’s extensive knowledge of the food & drink sector really shone through and they went above and beyond...”

  • Sam Hepworth, Head of Communications and Digital Media, Whizz-Kidz

    “Sherlock rose to the challenge and provided us with several initial concepts that were all so impressive that we struggled settling on just one.”

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